Is it too beautiful that the customer does not do shopping only in conformity with the salesman?
" there are not people that can refuse a smiling beautiful face " ,In selling the trade, this is nearly a law sanctified by usage. But according to the intersection of " the the intersection of Indian and Times " and August 13 report, law this is to young woman applicable consumer: They will not buy the goods from hands of salesman more beautiful than oneself.
New research is by Bianca #8226 of American University of Southern California; Dr. Place is responsible for finishing. She choose some charming lacking the intersection of women and photo of glamour, try on collegegirl make a " suppose a salesman " joining Experiment. Dr. Place links the woman salesman's photo and mascara and mobile phone together, and let, try on woman appearance and making, comparing with one's own of salesman, let, join person who try, choose, buy, should promote the sale of products later.
What is interesting is, not merely most schoolgirls will not buy the beautiful salesman's goods, and the downward trend of the intention that the mascara is bought, it is more obvious than the mobile phone to be far. Dr. Place explains, in appearance, there is competition psychology of a kind of subconscious between women. The woman salesman is very beautiful, the woman consumers who will let the feature be general produce and coerce the sense and oppose the sense, make fictitious shopping give a great discount. Because the mascara is linked to appearance more, this influence is just extremely obvious.
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