Teenagers meet with the tobacco advertisement " Enclose and stop up " Influenced leading for adult's triple

Teenagers meet with the tobacco advertisement " Enclose and stop up " Influenced leading for adult's triple
Since the end of college entrance examination, the new round of public relation offensive of tobacco enterprise - -The varied one gives financial aid to students the activity will be launched in an all-round way.
A cameraman who once went to all parts to shoot the illegal phenomenon of enterprise's advertisement of tobacco told " Jurisprudence Daily " reporter, before setting out, he had suspected, wonders whether could take the illegal tobacco advertisement. But find, " there are too many phenomena that the tobacco advertisement is illegal in the course of shooting, can take at will " .
The more troubling one is, on the premise of accusing of cigarettes to legislate and enforce the law to make little progress at present, the researcher finds, it is serious that the teenagers of our country are exposed to the situation under the tobacco advertisement. The insider thinks, in accusing of cigarettes and legalizing the overall process, utilize legal structure tobacco advertisement to play a very key role.
Teenagers meet with the tobacco advertisement " Enclose and stop up "
Accuse of centre's accusing of cigarettes and doing Assistant Researcher Xiao Lin's introduction according to China's disease, because the nicotine has extremely strong becoming the addiction, once smoke into an addiction, it is very difficult to get rid of. Age smoked to begin early, it becomes to be often the intersection of possibility and large, smoking quantity to be large endangering big by the tobacco grow up, of person who suck, the smaller the possibility to give up smoking is. The one that merited attention even more is, more than 90% of the adult smokers began to smoke 18 years old ago. Teenagers have not realized the real danger which becomes addiction and tobacco of the tobacco when beginning to smoke. So, let the teenagers not touching the tobacco yet avoid the tobacco to endanger, it is the important goal of accusing of the cigarette. It is keys of reducing a country and even the world tobacco uses to reduce the teenagers smoking rate.
"The tobacco company denies they regard young people as the goal, and declare the tobacco advertisement, promote and support just in order to encourage the adult smoker to turn from a tobacco brand to another tobacco brand or try the new tobacco brand, smoking teenagers has not influenced. However, we direct against the middle school student (11171 people) at school in Hangzhou, Taiyuan and 3 one which cities carry on of Guiyang recently Investigation find,teenagers are getting more advertising about tobacco last intensity and begin to obvious positive correlation relation between not smoking that advertising campaign, tobacco advertisement and advertising campaign can lure teenagers into beginning to smoke. The teenagers of our country are exposed to the tobacco advertisement, promote and support the current situation under and make people worried. " Xiao Lin says.
Printing on the advertisement of one tobacco enterprise " Love China " Words;
On some foreign tobacco enterprise's advertisement is a cowherd;

Xiao Lin tells " Jurisprudence Daily " reporter, his investigation is through inquiring what is thought of at first after the respondent sees the advertising picture of 6 pieces of indirect tobacco, to appraise their cognitive intensity to the tobacco advertisement.
"Found finally, to the tobacco products propaganda studying 6 kinds of concrete forms and brands of listing, more than ninety percent of the teenagers can recognise one kind of them at least. " Xiao Lin says, it means tobacco enterprise's so-called culture is propagated and got up in teenagers to very good advertising result in fact.
In addition, Xiao Lin also finds in the investigation, while seeing and making into the candy of the cigarette shape, over half of the teenagers will think of the tobacco at first, this and an advertising language is " high artificial peak of mountain " Advertising result nearly unanimous.
Xiao Lin's research still shows, 88.9% of the respondents claim to see the tobacco advertisement, promote and support during last 30 days. The shop that sells cigarette is the place where teenagers most often see the tobacco advertisement (71.4%) ,Secondly it is the outdoor bill-board (47.3%) With the TV (46.1%) ,Internet ranks the fourth (34.8%) . In various tobacco promote the form, it is most common to sell with the branch, 22.6% of the respondents claim to see and prop up the selling cigarette excessively. In addition, have 13.5% respondent say, see the sport activity or tournament related to tobacco products brand or enterprise in the past 30 day, 10.9% of the respondents saw the music, stage, art or fashion activity related to tobacco products brand or enterprise. The one that merited attention even more is, 51.1% of the respondents totally forbid the media (the TV and broadcast, newspaper and magazine) of the tobacco advertisement in our country's law On see by advertisement on tobacco,among them through being that TV see the highest in proportion, up to 46.1%.
Other data include 58.4% respondent know 3 and cigarette brand of the above also, knowing 2 of 15.9%, knowing one of 10.5%, does not know only accounting for 15.2% of brand of any cigarette. 15% respondent have tobacco promote products, among them 3 and the above account for 57.2%, accounting for 24.7% of 2, one is 18.1%. 47.6% respondent can say 1 and the intersection of tobacco and advertisement of the above, among them to 34.1% have own tobacco advertisement with deep impression.
"What this investigation used is to investigate the compatible question with the global adult tobacco, measure the tobacco advertisement that the respondent sees, promote and support, but the investigation result finds it is very great that adult and teenagers perceive to the tobacco advertisement, difference promoted and supported. The investigation result of the global adult's tobacco Chinese part shows, 24.7% of the adults have called seeing the tobacco advertisement, promoting and supporting in last 30 days, and this investigation reveals the tobacco advertisement, promoting and supporting the exposing rate of the teenagers of 3 cities is 88.9%, it is more than 3 times of the adult's. May notice the tobacco advertisement around, promote and support more easily than the adult while pointing out teenagers. " Xiao Lin says, " should pay enough attention to this formal indirect advertising type in tobacco advertisement and supervision course promoted, propose forbidding in the new advertising management of tobacco. "

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