Shown and lure children and eat the junk food McDonald is boycotted again

Shown and lure children and eat the junk food McDonald is boycotted again
U.S.A. " The Wall Street Journal " writes articles to point out on the 18th, over 550 healthy expert and already in sign on one jointly believe to happy manufacturer of paradise set menu McDonald organization, require McDonald to stop promoting the junk food to children, and let McDonald uncle retire.
Control and prevent the health index that centre and United States Department of Agriculture send out according to American Federal Trade Commission, American Food and Drug Administration, disease, demand to sell to sodium, candy, fat and heat that 2 years old to 17 years old minors' food must reach the health index and put a limit on quantity.
Personage and part these that organization refer to, circle of health, jointly believe that appeals for McDonald, stop promoting high salt, fatty, food of high sugar and high heat to children in any form, include promoting through the situation of McDonald uncle's vivid and happy paradise value meal.
Claim in the letter, it is in many aspects to cause reasons that various health problems overflow at present, but as causing the important respect of this serious problem, the marketing question can't be ignored.
As the tissue side of this activity, non-profit-making supervisory organ Corporate A ccountabilityInternational had put forward to McDonald's last May, use " McDonald uncle " The image of waiting for the children to like has promoted and stimulated the demands for the unhealthy high calorie of food of Americans, require McDonald's to stop using the above-mentioned image. And McDonald's claims " what McDonald uncle recommended is balanced and healthy meal life, he will exist forever " ,Have refused the requirement of this group.
Last December, McDonald is still lodged a complaint by a mother and scientific centre of U.S.A.'s public benefit in California of U.S.A., require it to stop seducing children into not eating the healthy food with the toy.
U.S.A. public the intersection of interests and scientific in the center think, McDonald regards toy as the bait, encourage children's edible nutrition to be unbalanced " The meal of happy paradise " ,May cause the fat. The person in charge of this organization still points out, the McDonald puts out a section of " meal of happy paradise " each time ,Utilize the weakness that children grow up in the course There is duplicity, unjust for child and parents.
McDonald this kind promote marketing way of junk food, once condemn in the other countries too to children. As far back as 2005, Sweden in charge of agriculture, food and consumer's affairs the intersection of minister and grams of Liz's court Nyquist require the snack bar of McDonald,etc. to stop regarding toy as the bait, sell the unhealthy junk food to children.
She point out McDonald give toy of child form a complete set free in the set menu, for collect the complete toy, take the food of McDonald ceaselessly soon child, it is very sad to sell the junk food with the tactics of such a market.
That is supervised is and not only McDonald, news reveals, the manufacturers supplying children with food are receiving increasingly strictly and examining in U.S.A..
Last month, the U.S. government exerted pressure for national food manufacturers, required it to limit and broadcast food advertisements of children in TV, network, reduce and does not sell the quantity of the healthy food to children. This items of voluntary guilding principle of, if food manufacturer accept, should require, then children will see less advertisements about the cartoon packaged food bright in luster, will not be advertisingly affected and eaten and harmful to the food in a large amount either. If food company accept, should require they guarantee, reduce unhealthy content of condiments in the food then.
Relevant person say to exert pressure, could control harmful the intersection of children and healthy food sell, it's hard to tell even effectively this time U.S. government.
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