The industry and commerce of Xi'an renovates the illegal advertisement Check severely it is proved that patient and famous star make curative effect
From today, the municipal industrial and commercial bureau of Xi'an will concentrate on spending 3 months launching the advertising special renovation action of false illegality.
It is reported, the action focal point of this special renovation is that the people's health and safety of the direct relation and breaking the law rate occupy high medicines, advertisements such as medical treatment, health food, cosmetics, real estate and beauty services,etc., and involve seed of agricultural production, pesticide, chemical fertilizer, agricultural membrane, animal remedy,etc. advertisements such as information, technological transfer,etc. of getting rich of advertisement of means of agricultural production and peasant. Mainly check and in the food advertisement that propagates the prevention of disease and treats function; Exaggerate the function, guarantee curative effect, guarantee to cure in medical treatment, medicines advertisement, use the patient, public personage, expert name to do curative effect to prove; Have not been checked the organ examines and approves or releases medical treatment, medicines, health food advertisement not according to examining and approving the content by the advertisement; Utilize the form of the news report, health information column to be released or released the illegal advertisement in a disguised form, and utilize the advertising hole of false illegality to hurt the agricultural advertising behavior of false illegality that causes abominable influence agriculturally. (reporter and king clear Wei reporter and Tian XinLi)
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