Have how much holy yuans of incident come again?
Trust crisis bludgon enterprise into bear bottom line constantly, dairy products trade have what can enterprises stand up in such incident again?
Wu Yan of document reporter
August 5, one begin to be widelied spread with " who 's misfortune is baby girl early-maturing " for the report of the question, it's time to report, there are babies to find hormone measures early-maturing symptom of exceeding standard etc. successively in Wuhan and other places. Subsequently, all spearheads direct at holy yuan.
On August 10, Ministry of Public Health urges the relevant department to investigate.
On August 15, Ministry of Public Health announces that measures the result - -Holy yuan and other infant and pre-school children's milk power estrogen and progestogen index are normal. " early-maturing door " At last the truth will prevail in the end.
Just, holy yuan have already become a fact the experience is mauled: August 9, holy yuans of world that Nasdaq is list already influence on the initial stage that the incident broke out, stock price its slump 26.94%, in the one week later, stock price drop 28% totally, holy yuans of international market value evaporate nearly 280 million dollars (1,904 million yuan) .
When a wall is about to collapse, everybody gives it a push, seem to be compatriots' common fault. " early-maturing door " Appear just, numerous media swarm forward, under condemn both in speech and in writing, have tendency that fatal position never gives up that does not put indistinctly. All mouth glitter gold, holy yuan push into the intersection of windward and the intersection of mouth and top of the waves twinkling of an eye, product its in every large the intersection of supermarket and numerous and complicated lower shelf of city, it is unidentified on in the public strike torror at the mere mention of it especially,for dairy productses domestic can be heard without end the sound of queries of security.
Undeniable, the intersection of food security and issue that emerge in an endless stream let the intersection of the public and " extremely nervous " already ,The media should also bear the responsibility for supervision by public opinion, but as set forth in " devil's economics ": The answer to the question is not before eyes frequently. The emergence of any incident, the reason of its back may be various. On the basis of investigating and collecting evidence thoroughly and is got and measured the result, sum up it in a certain generality simply, if three baby girl cost holy yuans of milk power, regarded as the food quality problem unanimously in the incident this, this kind of method is not just and sound.
Before the incident has not been checked and verified, no matter media or the public, assert enterprises are guilty in advance, have already kidnapped as a kind of public opinion. And the more uneasy one is, such biased one asserts, the impact to enterprises and even the trade is probably fatal.
Reviewed that year " Gather cyanogen amine three times " The incident is originally only the quality problems of several enterprises, have involved the whole Chinese dairy products industry. The relevant data show, occupation rate in the primary market of domestic milk power is reduced from 45% to fewer than 30% sharp this year, and thereupon growing " milk trust crisis " Also can't speak the pain talked about in the heart as compatriots.
Only less than two years, the dairy products industry have not totally recovered from pain yet, holy yuan are regarded as again " To the baby girl is early-maturing " Man who first introduced the practice of burying wooden image with dead. Though during reaffirm at product of it not lasting hormone constantly by yuan,produce monitoring result of supervision departments authoritative even after stalling for a long time, its products of numerous and complicated lower shelves of numerous supermarkets such as Beijing, Guangzhou, Shenzhen and other places, will push to the edge of cliff of the trust crisis in the domestic milk industry.
Certainly, a official one final to investigate holy yuan clean, holy yuan spend the crisis reluctantly. But shade of market, still, holy yuan want to recover primordial qi, grasp still.
And the supervision question of the functional department is also exposed to the public again. Media reveal the intersection of baby girl and sexual precosity, doubt with holy yuans of milk power having something to do with, as suspected of being involved in enterprise, need, clarify some facts holy yuan, get innocence back; The public hopes to find out about truth, guarantee oneself as consumers' interests. But relevant department take out truth slowly, supervision omission make holy yuans of incident recur constantly just.
In fact, because the adjustment of the relevant national standard has never kept up with the step of development of dairy products trade, supervise and lack existing all the time. When could the information of food security be announced in time? How does the disclosure of information check and balance? When can to measure the index newly to stipulate? Make stricter limited standard, OK? A great deal of questions are still influencing the ordered development of the whole trade.
Though holy yuan escape a misfortune finally, actually, the distrust incident about enterprises is being still superposed constantly. Trust crisis bludgon enterprise into bear bottom line constantly, dairy products trade have what can enterprises stand up in such incident again? Bear the intersection of morals and trade of cross, how far does it even move in market to full of distrust?
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